Whether your glass is currently half empty or half full;
we are here to help you fill it up and go Vertical.
About Us
Company
Vertical Beverage Company is a West Michigan Family owned and operated Distributor of fine wines, craft sodas, and other unique provisions to all of The State of Michigan. Our experience and relationships with both our suppliers, distributor partners, and retail customers, make us an invaluable partner in your retailing success.
President
President, Paul Schincariol is a third generation Beverage Industry Professional with over 25 years of wine, beer and spirits sales and distribution experience. He is a Certified Specialist of Wine and graduate of Michigan State University with a degree in Package Engineering. Paul is a lifelong Michigander with strong Family and Community ties.
Vice President
Ethan Hollingsworth joins Vertical Beverage after building and managing e-Commerce Sales and Operations in the marine and power sports industry, overseeing $30 million in sales. Ethan set his sights on the wine industry, following a seven-year career in minor league baseball as a pitcher for the Rockies, A’s, Royals, and Pirates.
